alumni sharing: mike sherman, marketing, big data and customer insight expert - why is so much marketing annoying (rather than welcomed)?

Wednesday, April 27th 2022 @ 8:30pm - 9:30pm HKT

Alumni Sharing: Mike Sherman, Marketing, Big Data and Customer Insight Expert - Why Is So Much Marketing Annoying (Rather Than Welcomed)?

Date: April 27th, 2022 (Wednesday)
Time: 8:30pm - 9:30pm (HKT)
Venue: ZOOM 
Meeting ID: 863 0351 9288 
Passcode: 096593 
Event Fee:

Please click "Register Now" below to register for the webinar. If you have any questions for Mike, please feel free to email them in advance to Cindy at


Event Description:

In this discussion, Mike will show “Good, Bad and Ugly” examples of customer marketing and share his thoughts on several keys to avoiding the all too common pitfalls around CRM/Big Consumer Data/AI.  The content will focus on understanding and helping marketers and other end users leverage big consumer data, with a focus on practical, real world examples.  The session is designed to be interactive.

Mike has over 35 years of marketing, CRM/Big data and market research experience.  He recently published his first (and last!) book, “52 Things We Wish Someone Had Told Us About Customer Analytics”, co-authored with his son Alex.  The book captures real life lessons learned over their careers, with a focus on practical applications of analytics that connect methodologies and processes to impactful outcomes.

Mike has an MBA, High Distinction (Baker Scholar) from Harvard Business School and two Bachelors degrees, Magna Cum Laude, from the Wharton School and College, University of Pennsylvania.



HK$0 (Lifetime/Patron)

HK$0 (Annual/Biennial/Complimentary Student Member)

HK$0 (Prospect/Guest)

Sign Up Date

(Lifetime/Patron) : Monday, April 11th 2022

(Annual/Biennial/Complimentary Student Member) : Tuesday, April 12th 2022

(Prospect/Guest) : Wednesday, April 13th 2022

Sign Up Deadline

Tuesday, April 26th 2022

Time & Location

8:30pm - 9:30pm HKT

Zoom - link will be provided after registration

Contact Info

HCHK Events